Supercell AI Innovation Lab

The AI Innovation Lab incubates the best startups building innovative products in AI x Games.

We believe that AI will create novel experiences by breaking boundaries and creating new kinds of play. Our program helps those exploring this space turn bold ideas into revolutionary gaming products with hands-on support from world-class gaming experts. We give uncapped resources, office space in Supercell’s SF Lab and a community of top AI x Games builders.

Here at Supercell, our mission has always been to create gaming products used by as many as possible and are remembered forever. Join us on our mission.

Applications for the SF Lab are now closed.

NEXT BATCH:

SF Lab Batch 2 - Q2 2026

Join our community!

Join our fast growing Discord community of 900+ builders to get updates on the next batch of the AI Lab, our upcoming global events, and collaborate with like-minded builders in AI x Games!

Join our Discord →

Frequently Asked Questions

  • The AI Lab is an 8 week incubator program where founders and startups build novel AI x gaming products with Supercell’s support, culminating in an invite-only Demo Day. Selected teams will have opportunities to continue partnering closely with Supercell after the conclusion of the batch.

  • The only requirements to join the AI Lab are that you need valid U.S. work authorization and be physically located in San Francisco for the duration of the program.

  • Everyone who is participating must be physically present in San Francisco for the duration of the program. If the company has founders who are able to participate in-person but have team members who are remote or globally distributed, we will take that into consideration.

  • Participation in the program is free for selected participants - we don’t ask for any equity to join the Lab. However, participation in the program does not guarantee investment.

  • No catch. You own your project in full and we want to support you on your path, wherever it takes you.

  • Applications for the AI Innovation Lab are currently closed. Please join our Discord to get the latest updates about when applications open for the next batch.